Windy Dryers:
As the name suggests, these dryers blast out air and blow water molecules off the hair. Imagine it's raining on your car windscreen and a gust of wind comes along. It blows the water molecules clean off the screen and this is essentially how a windy dryer operates.
Sunny Dryers:
These use gentle, yet strong heat to penetrate deep into the hair shaft. Back in the car, if the sun shines after a rain shower, on the windscreen you can actually see the water molecules reducing in size until they disappear. The sunny dryers evenly distribute heat from the inside out, meaning less damage and healthier hair.
The Alter Ego is a sunny hairdryer. Its 'far infrared' technology achieves quicker results than conventional heaters as it used HW2 technology to emit negative ions which evaporates excess water off more quickly. The remaining moisture is broken down and then absorbed and locked into the individual hair strands. This deeper heating means hair can be styled more quickly and the results are healthier and last much longer.
Static electricity is also eliminated using this far infrared styling because the negative ions manage to smooth and seal the hair's scale like outer structure, the cuticle. With it being sealed and smooth, the cuticle layer protects the hair shaft from chemicals, the elements and daily abuse. It also helps to reflect light more brilliantly, creates less frizz, fewer tangles and it polishes any style to a silky-smooth, jewel like shine.
It combines the precious gemstone, Tourmaline - an electrically charged mineral, considered one of nature's most potent emitters of negative ions and far infrared heat - with the 4000 year old mineral rich red earth of the mountainous forests of Korea. Together they harness the power of far infrared rays and anions and the double-sided honeycomb shaped HW2 molecules. The result is a fantastic dryer that actively removes toxins and static from each hair while reducing styling time, retaining moisture and cushioning the hair from direct and damaging heat. HW2 is the best of nature and the ultimate in technology to give amazing healthy, sleek and shiny hair.
- No less than 8 heat speed settings define this dryer as the ultimate in efficiency and usability
- 2 year warranty
- New HW2 technology
- The generous 10 foot swivel cord gives freedom
- Lightweight but powerful with a full 1700 watt motor
- RRP £109.99
- Available from salons across the country, online and on QVC
- For stockists details call 0845 230 9660 or visit http://www.ego-haircare.com/
"No matter what the geography of my work is, or how difficult the hair textures are I'm faced with, I know that very time I'm going to get the best possible finish with my Ego hair tools"
