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Our Ego

With over 100 combined hairdressing years of experience and knowledge the innovative EGO professional brand has been created. EGO - Every Girls Obsession..


Attention to detail is paramount - EGO tools have HW2 technology - the powerful 4000 year old mineral rich earth of the mountainous forests of Korea blended with the finest Tourmaline gems. The result is a powerful natural phenomenon that actively removes toxins and static from each hair whilst reducing styling time, retaining moisture and cushioning the hair from direct and damaging heat.

With a clear creative vision and passion for quality we will continue to develop beautiful forward thinking tools that allow endless styling possibilities without damage.